The launch date for the programme will be suitable to be scheduled for summer as the target audience are teenagers to young adults, they will be more free and be online on social media around this time. With the narrative being about social media coming from influencers, this correlates with the young audience exploring on social media and becoming interested with the programme.
In consideration of the adults, they will be listening to podcasts and radio shows while doing their own tasks. They will also be having breaks off from work so launching the show round the time off summer will be bound for listens to grow easily and peak. Especially when the adults are parents, they will be informed on what to do in situations like in the radio show, and allow them to teach the kids about safety.
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